Escape rooms are getting a lot of buzz and media attention lately, especially as more locations open after the disastrous Covid-19 closures. With people looking to get back to normal, this is leading to a huge increase in escape room activity and business for the owners of such locations.
The good news is, there are several different ways to market your escape room, but few of them are as effective as search engine optimization and social media marketing. Word of mouth, for instance, is a very powerful marketing tool, and it can go a long way.
Customers are likely to recommend your escape room to friends, and the more fun you make it, the more word-of-mouth recommendations will come your way. Throw a great user experience into the mix and offer incentives for customers to spread the word, and you might just end up with one of the most popular escape locations in your state!
To learn more about the many different ways to promote and grow your escape room, be sure to check out each of the recommendations below.
How to Get More Online Exposure for an Escape Room
One way to increase your visibility on the internet is to optimize your website for search engines like Google. Using SEO (search engine optimization) techniques will improve your website’s rankings and increase traffic. There are various ways to optimize your website, including adding keyword-rich descriptions to your social media profiles. However, you must understand that SEO doesn’t directly result in more customers. Instead, it will increase the visibility of your location on search engines and make it easier for potential customers to find you.
When optimizing your website, keep in mind that your target audience isn’t necessarily the same as your competitors. You need to understand their needs and speak their language. Study their demographics and behaviors, and create a fictional character to represent them. By creating a buyer persona, you can identify the characteristics and behaviors of your ideal customers. Using this information, you can create an SEO strategy that works for your business.
Ranking Your Escape Room Site in Google
If you’d like to rank your escape room website in Google, you should pay special attention to your content. Keywords help your visitors find your content and connect with brands. The right keywords will increase the chances that your page is found by potential customers and generate sales. You should research keywords before choosing them, and use them wisely. The first keyword on the list above has a high buying intent, while the second one doesn’t. People who find your page through Google are more likely to book a team building activity.
When it comes to SEO, your escape room business needs to be on the first page or the second page of the search engine results. If your site is ranked further back, it will have a hard time attracting potential customers. In fact, a study by Moz shows that higher-ranking sites get more click-throughs than lower-ranking ones.
In order to create the best site content for your location, it’s important to understand why people love the idea of escape rooms and what makes them choose some locations over others. By incorporating this type of information into your content creation and marketing efforts, you are much more likely to see better results.
Using Social Media to Attract New Customers
One of the best ways to promote your escape room is through social media. You can post photos and videos of the room, as well as invite customers to leave reviews and comments. This strategy is free and doesn’t cost you a penny. You can even try to emulate creativity while designing the room to attract out-of-towners. For this to work, you should create a Facebook page and use it to promote your Escape Room.
You should focus your marketing strategy around getting new customers, and getting your existing customers to return. While it is possible to market to a wide range of people, you should identify your target market and develop specific strategies based on their interests and behavior. This will help you reach your goal: increasing customer engagement and revenue. It is important to know the audience your escape room location is targeting, so that you can create the best marketing strategy.
The Massive Power and Reach Offered through Hashtags
To succeed in your social media and SEO campaigns, you must create a strategy that will drive traffic to your website. One way to drive traffic is to include pictures of your escape room on your website. Avoid using low-quality images and pictures of the logo. Choose clear, well-lit, and varied pictures that showcase your escape room. The more interesting and intriguing these pictures are, the more likely they will be clicked.
Facebook is an excellent source of traffic for any business. You can customize your ads to reach people with the same interests as your target audience. To improve your reach, make sure that you include social sharing icons on your website. Also, be sure that your website is mobile-friendly and fast to load. Once people have been interested in your room, they can easily find it. And remember, social media is not just about posts.
Some of the most popular and effective hashtags relating to escape rooms can be found below.
#escaperoom #escape #escapegame #roomescape #teambuilding #escaperooms #fun #game #teamwork #escapegames #puzzles #escapistas #ocio #friends #games #os #saladeescape #puzzle #diversion #amigos #testimerinashop #escaperoomgame #familyfun #enigma #team #thingstodo #room #niversitesi #adventure #escapetheroom
Escape Room Marketing Summary
If you’re trying to attract new customers to your escape room, you need to do your homework. Not only is the industry hot, but it’s also growing in popularity. Millennials, for example, are constantly searching for escape rooms and they’re more likely to book them than a dentist. Even if you don’t want to give away too much about your room, you can share the storyline and unique themes of the room.
When it comes to SEO and social media, there are several aspects to consider. Keywords are critical because they help prospects find your content online, and the most keywords your site ranks for in Google, the more likely it is to be found by searching audiences. And with social media, it’s all about creating engaging content and making sure your videos stand out from the crowd.
Be sure to follow all of these experts tips and you will be much more likely to find success when promoting your escape room locations online.