When it comes to marketing, dentists face the same issues as any other business – creating a brand image, having an online presence, increasing visibility, generating leads and most importantly, achieving a good conversion rate. It can be extremely challenging to reach the right audience and retain your patients given the intense competition.
Effectively using Dental SEO Marketing strategies can help you in expanding your practice. According to a report, every dentist needs to acquire around 20 new patients every month in order to achieve steady business growth. However, it’d be difficult to generate new patients if people aren’t aware of your clinic. That’s exactly where dental online marketing can help. Search Engine Optimization (SEO) can help you rank higher on search pages and increase the visibility of your dental practice.
4 Must-Follow SEO Strategies to Stand Out
While there are several different strategies that you can follow, it is highly likely that your competitors are following them too. Hiring a dental seo company and considering the following factors can give you an edge over your competitors. Consider prioritizing the following:
1) High-Quality Backlinks
Generating high-quality backlinks is one of the most practical ways to get search engines to trust your site. Claim your business on digital directories, provide links to your website on your social media platforms, ask professional associations to list your website or collaborate with other professionals and ask them to link your website on their site. Essentially, the more credible your backlinks are, the better your website’s rank will be. Hiring a Dental SEO Agency would ensure that you have high-quality and trustable backlinks.
2) Consistent Details Across All Platforms
Search engines, as well as searchers, use NAP data to learn about you and your business. So make sure that all your online directories have the same name, address and phone number. Look out for false or hidden listings that might appear under an older address or phone number.
However, managing all of this can be a little difficult. A dental seo services provider can help you in finding inconsistencies, assist you in updating your online directories and effectively report duplicate listings.
3) Improve Domain Authority
Diligently following steps 1 and 2 will help you in improving your site’s domain authority over time. It majorly depends on the quality as well as the number of websites that link back to your website. Here are a few other things you can do to improve your site’s DA:
i) Pay Attention to Technical SEO
Pay attention to aspects of your website such as site structure, ease of navigation, URL structure, metatags, word counts, alt tags, keywords and breadcrumbs. Improving these aspects constantly ensures that your site is trusted by other sites, search engines as well as users.
ii) Internal Links
Creating internal links by linking one of your own pages on another page creates a network that helps users as well as search engines in navigating your site. It also helps you in organizing your content. Decide what your cornerstone content is and then make sure to provide a link to that content in all of your other related content. This helps search engines in ranking your content for specific keywords and provides a map to users.
iii) Delete Bad Backlinks
This could be a time-consuming task but it is extremely important to remove the links which are pointing back to your website using free tools or are irrelevant. Removing these links will also reduce the risk of being penalized. In order to increase your SEO rank, it is important to ensure that you only have quality backlinks.
4) Prioritize Important Categories on your GMB
Google categories decide which keywords your practice will show up for. Make sure to include the right categories on your Google My Business Page and start by listing the most important categories first.
Lastly, it is important to remember that along with focusing on SEO strategies it is also important to ensure a good user experience. Making your website appealing for both search engines as well as users is important. Hiring a company that specializes in SEO services for dentists would be helpful as such agencies tend to understand the needs of both – the digital marketing realm as well as the dental industry.