The Ultimate Guide for Real Estate Business Owners

On the face of it, real estate may seem like a business that’s done face-to-face. However, that’s far from reality. In fact, most millennials are likely to search for their new homes online.

And guess what?

It’s not just the millennials. About 84% of all home buyers used the internet to search for homes. And this makes real estate SEO extremely important.

Why, you might ask?

Search engine optimization is one of the best ways to get discovered online. Wouldn’t you want your project to appear at the top of the search results when someone looks for homes in your area?

Without SEO, you can’t possibly think of achieving that sort of visibility for your real estate website. But what exactly is real estate SEO and how to use it to your advantage.

To answer all of these questions, we have put together this detailed guide on real estate SEO.

So, let’s dive right into it.

What Is Real Estate SEO?

Search engine optimization or SEO is the process through which you can show up on search engine results pages (SERPs) when people search for what you have to offer.

When it comes to optimizing websites for real estate agents and companies, it’s termed “real estate SEO.”

It includes using a mix of SEO and local SEO tactics to optimize your real estate website for relevant searches.

Why, you might ask?

That’s because you’d want to show up in both local search results and even for searches conducted for other locations.

The idea is to create brand awareness and get people to know more about your company, agency, or real estate projects.

But guess what?

You can also use real estate SEO tactics to generate leads and find potential clients as a real estate agent or business owner.

And how exactly can you do that?

When potential buyers or tenants find your property or agency, they may want to learn more about it. This may prompt them to give you a call or they may even provide their contact information to you and become leads.

For this to happen, you will have to showcase your phone number or add a contact form to your website. This will make it easier for prospects to connect with you if they are interested in your property listings.

That being said, it’s important to understand how to do SEO for real estate websites. So, let’s take a look at the different components of real estate SEO.

What Are the Components of Real Estate SEO?

Real estate SEO is a subset of SEO and can be broken down into four major optimization parts, which include:

  • On-Page SEO: It deals with all of the factors for which you can optimize your real estate website.
  • Off-Page SEO: It includes all of the factors which require you to optimize things on websites other than yours.
  • Technical SEO: It can be called a subset of on-page SEO as it deals with all of the technical factors for which you can optimize your real estate website.
  • Local SEO: It includes optimizing for all of the factors that will help you rank your website for local searches.

Let’s now dive into the various techniques and strategies that you can implement to improve the search performance of your real estate website.

The Real Estate SEO Strategies You Need in 2021

To help you optimize your real estate website for SEO, we have put together this detailed guide on real estate SEO. If you want to rank higher in the search results, you should use these strategies diligently and consistently.

So, without further ado, let’s get started.

On-Page SEO Tips for the Real Estate Industry

As mentioned above, on-page SEO deals with all of the factors for which you can optimize your real estate website to improve your search presence. Some of the on-page SEO strategies include formatting your pages well, creating high-quality content, improving your internal linking, etc.

Here are some of the most important on-page SEO tips that will help you through the optimization process.

1. Conduct Keyword Research

Keywords are essential components of any SEO strategy and real estate SEO is no different. Ranking for the right set of keywords ensures that your website will be easily discoverable for your target audience.

That’s why it’s critical to find the right set of keywords for your website. For that, you need to leverage keyword research tools such as Google Keyword Planner, Semrush, and KWFinder.

All you need to do is to search for a primary term and the tool will come up with a list of long-tail keywords relevant to it. From there, you need to select the ones that are the most relevant for your real estate brand and market.

Additionally, you should check for the competition scores and search volumes of your selected real estate keywords. This will help you understand whether ranking for those keywords can help you drive enough organic traffic to your website.

But where should you use them?

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