Over the years, the popularity of website builders has skyrocketed. According to BuiltWith, over 16.7 million sites on the entire internet have been developed using a web builder. While the ability to create a professional-looking website with minimal effort and skill level is appealing to business owners and bloggers, using a website builder can also be a game-changing revenue driver for marketing and creative agencies that spend time and resources on churning out multiple websites a month.
There are a myriad of low-code solutions on the market that enable agencies to onboard more clients and deliver striking websites at an increased rate for a fraction of the cost. However, not all web builders are equal. Features that will help one agency drive productivity are not going to benefit agencies that want to scale and drive revenue. It’s important for agencies to be aware of the low-code/no-code builder features that will boost their bottom line.